HR, it’s time to think like anthropologists
- Martha Bird
- Nov 18, 2024
- 1 min read
That’s how you create a workplace culture that benefits every generation, says Martha Bird, ADP’s chief business anthropologist.
By:Allie Nawrat
The article was originally published here:
Expert Insight
Gen Z is going to transform the workplaces of the future.
How should HR prepare?
HR tech giant ADP's chief business anthropologist Martha Bird shares her advice exclusively with UNLEASH.
Generation Z, those born between 1997 and 2012, currently make up 30% of the world’s population – and by 2030 they will make up 30% of the global workforce.
They are rapidly catching up with Millennials and Gen X who make up 39% and 36% of the workforce respectively. Boomers make up 19% currently, but that is rapidly declining as more and more of them reach retirement.
All of this means that very quickly Gen Z’s fresh perspectives and attitudes towards work – some of which “20 years ago, were the topics of social activists” – will move form “the periphery into the center”, HR tech giant ADP’s chief business anthropologist Martha Bird tells UNLEASH in an exclusive interview.
As a result, HR really needs to not overlook the viewpoints of this younger generation.
To build successful multi-generational teams and company, it is crucial to really take note of (and really understand) generational differences – “frankly, someone who is a boomer is culturally different form somebody’s who’s in Gen Z”, they use different language, grew up in very different contexts and so see the world differently.
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